Learnings from Hulu’s new iOS app
Hulu brings refreshed design and live TV to its main iOS app
Hulu launched its new Live TV service earlier this May. The service was separated from their regular on-demand app and contained a completely new User Interface . The interface focuses on the idea that it learns your behavior and gives you what you want when you want it, therefore, there is no need for an EPG. The UI makes this service really stand-out from Hulu’s competitors like PlayStation Vue, SlingTV, DirectTV and Youtube TV offer. Next to that there is only one subscription for a fixed price of $40 (exclusing the on-demand library).
After a few months of Beta and having the service away from it’s on demand app, the 2 services are now merged into one app. This makes the Hulu service much more complete and user-friendly. The on-demand subscription will add an additional $8 or $12 dollars (without commercials) extra on top of the $40 fee for live TV which will get you 50 channels and the entire VOD library from Hulu. Add ons are available for HBO, Cinemax and Showtime. The new apps come on IOS, Android, XBOX, Apple TV, Fire TV and Chromecast.
Unfortunately for cable cutters in Europe, the service is limited to the U.S.